Independent
Mind the Bed is a knowledge platform about sleep and sleep comfort from Luscus BV, founded by Jürgen Swinnen. We do not sell mattresses, beds, or bedding ourselves.
Who is behind it?
In addition, and separate from Mind the Bed, Luscus BV provides paid services for companies in the sleep sector, including advice, training, and coaching. Luscus BV also earns from SleepGrip and the training courses of the MindTheBed Academy. Furthermore, Jürgen provides individual paid guidance as a sleep coach via Remise.
If we refer to SleepGrip, the Academy, or Remise in an article, we will state that it concerns our own offering.
Partners
A number of companies and organizations from the sleep sector share knowledge with us as a partner. They do not pay for this. They have no say in what we write and do not proofread articles in advance. If we mention a partner’s brand or product, we only do so if it is relevant to the content, and we state that it concerns a partner.
Media
Interviews and appearances on radio, TV, or in the press are not paid.
Newsletter
Our monthly newsletter mainly contains articles, tips, and insights from research. Occasionally, it includes an affiliate promotion. This is then listed separately and is clearly recognizable as a promotion.
How we create an article
- We start with questions we hear daily: in sleep coaching, in the bed shop, and from readers.
- We look up scientific studies, guidelines, and reliable sources, and list the most important ones at the bottom of the article.
- Jürgen Swinnen writes or edits every article and is ultimately responsible for the content.
- We keep articles up to date. In the event of a major update, we adjust the date.
Tools and AI
We use digital tools, including AI, to organize research and refine texts. Every text is checked for content and approved by Jürgen. Our English, French, and German versions are automatically translated using a fixed glossary for technical terms and are proofread on a spot-check basis.
How does Mind the Bed earn money?
Mind the Bed only earns through affiliate links: links where we receive a small commission if you buy something through that link or use one of our discount codes. You do not pay anything extra for this.
- An affiliate link is only included if the product is relevant to the content of the article.
- We always state this clearly with the link itself, and we list them below.
- A commission never determines what we recommend. We do not adopt a manufacturer’s claims, but describe what independent research shows.
Current affiliate links: none yet. If one is added, we will mention it here.
Spotted a mistake?
Do you see a mistake or do you disagree with something we write? Let us know via info@mindthebed.com. We review every report and adjust the article where necessary.