{"id":8508,"date":"2026-10-13T22:05:59","date_gmt":"2026-10-13T20:05:59","guid":{"rendered":"https:\/\/mindthebed.com\/how-we-work\/"},"modified":"2026-10-29T15:31:29","modified_gmt":"2026-10-29T14:31:29","slug":"how-we-work","status":"publish","type":"page","link":"https:\/\/mindthebed.com\/en\/how-we-work\/","title":{"rendered":"How we work"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003f73;color:#003f73\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003f73;color:#003f73\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mindthebed.com\/en\/how-we-work\/#Independent\" >Independent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mindthebed.com\/en\/how-we-work\/#Who_is_behind_it\" >Who is behind it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mindthebed.com\/en\/how-we-work\/#Partners\" >Partners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mindthebed.com\/en\/how-we-work\/#Media\" >Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mindthebed.com\/en\/how-we-work\/#Newsletter\" >Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mindthebed.com\/en\/how-we-work\/#How_we_create_an_article\" >How we create an article<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mindthebed.com\/en\/how-we-work\/#Tools_and_AI\" >Tools and AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mindthebed.com\/en\/how-we-work\/#How_does_Mind_the_Bed_earn_money\" >How does Mind the Bed earn money?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mindthebed.com\/en\/how-we-work\/#Spotted_a_mistake\" >Spotted a mistake?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Independent\"><\/span>Independent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Mind the Bed is a knowledge platform about sleep and sleep comfort from Luscus BV, founded by J\u00fcrgen Swinnen. We do not sell mattresses, beds, or bedding ourselves. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_is_behind_it\"><\/span>Who is behind it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">In addition, and separate from Mind the Bed, Luscus BV provides paid services for companies in the sleep sector, including advice, training, and coaching. Luscus BV also earns from <a href=\"https:\/\/sleepgrip.eu\/\" target=\"_blank\" rel=\"noopener\">SleepGrip<\/a> and the training courses of the <a href=\"https:\/\/www.mindthebed.academy\/\" target=\"_blank\" rel=\"noopener\">MindTheBed Academy<\/a>. Furthermore, J\u00fcrgen provides individual paid guidance as a sleep coach via <a href=\"https:\/\/groepspraktijk-remise.be\/teamleden\/#jurgen\" target=\"_blank\" rel=\"noopener\">Remise<\/a>.  <\/p>\n\n<p class=\"wp-block-paragraph\">If we refer to SleepGrip, the Academy, or Remise in an article, we will state that it concerns our own offering.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Partners\"><\/span>Partners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">A number of companies and organizations from the sleep sector share knowledge with us as a <a href=\"https:\/\/mindthebed.com\/en\/partners\/\">partner<\/a>. They do not pay for this. They have no say in what we write and do not proofread articles in advance. If we mention a partner&#8217;s brand or product, we only do so if it is relevant to the content, and we state that it concerns a partner.   <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Media\"><\/span>Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Interviews and appearances on radio, TV, or in the press are not paid.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Newsletter\"><\/span>Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Our monthly newsletter mainly contains articles, tips, and insights from research. Occasionally, it includes an affiliate promotion. This is then listed separately and is clearly recognizable as a promotion.  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_we_create_an_article\"><\/span>How we create an article<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ol class=\"wp-block-list\">\n<li>We start with questions we hear daily: in sleep coaching, in the bed shop, and from readers.<\/li>\n\n\n<li>We look up scientific studies, guidelines, and reliable sources, and list the most important ones at the bottom of the article.<\/li>\n\n\n<li>J\u00fcrgen Swinnen writes or edits every article and is ultimately responsible for the content.<\/li>\n\n\n<li>We keep articles up to date. In the event of a major update, we adjust the date. <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_and_AI\"><\/span>Tools and AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">We use digital tools, including AI, to organize research and refine texts. Every text is checked for content and approved by J\u00fcrgen. Our English, French, and German versions are automatically translated using a fixed glossary for technical terms and are proofread on a spot-check basis.  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_Mind_the_Bed_earn_money\"><\/span>How does Mind the Bed earn money?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Mind the Bed only earns through <strong>affiliate links<\/strong>: links where we receive a small commission if you buy something through that link or use one of our discount codes. You do not pay anything extra for this. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>An affiliate link is only included if the product is relevant to the content of the article.<\/li>\n\n\n<li>We always state this clearly with the link itself, and we list them below.<\/li>\n\n\n<li>A commission never determines what we recommend. We do not adopt a manufacturer&#8217;s claims, but describe what independent research shows. <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Current affiliate links:<\/strong> none yet. If one is added, we will mention it here. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spotted_a_mistake\"><\/span>Spotted a mistake?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Do you see a mistake or do you disagree with something we write? Let us know via <a href=\"mailto:info@mindthebed.com\">info@mindthebed.com<\/a>. We review every report and adjust the article where necessary.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Independent Mind the Bed is a knowledge platform about sleep and sleep comfort from Luscus BV, founded by J\u00fcrgen Swinnen. We do not sell mattresses, beds, or bedding ourselves. Who is behind it? In addition, and separate from Mind the Bed, Luscus BV provides paid services for companies in the sleep sector, including advice, training,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-8508","page","type-page","status-publish","hentry"],"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/pages\/8508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/comments?post=8508"}],"version-history":[{"count":4,"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/pages\/8508\/revisions"}],"predecessor-version":[{"id":10418,"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/pages\/8508\/revisions\/10418"}],"wp:attachment":[{"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/media?parent=8508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}