{"id":10337,"date":"2026-10-29T11:37:40","date_gmt":"2026-10-29T10:37:40","guid":{"rendered":"https:\/\/mindthebed.com\/for-professionals\/"},"modified":"2026-10-29T14:13:24","modified_gmt":"2026-10-29T13:13:24","slug":"for-professionals","status":"publish","type":"page","link":"https:\/\/mindthebed.com\/en\/for-professionals\/","title":{"rendered":"For professionals"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Do you work in the bedding or sleep industry as a manufacturer, retailer, or salesperson? Here you can find out what we do for you.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Looking for advice for your own sleep or your own bed? You&#8217;ll find that in <a href=\"https:\/\/mindthebed.com\/en\/blog\/\">our articles \u2192<\/a><\/em><\/p>\n\n<h2 class=\"wp-block-heading\">Training? Discover mindthebed.academy<\/h2>\n\n<p class=\"wp-block-paragraph\">If you help customers choose a bed, mattress, duvet, or pillow every day, you want to understand why someone sleeps poorly. You can better meet your customers&#8217; needs when you truly understand them. That&#8217;s why we offer knowledge about sleep, materials, and products, all gathered in one academy.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Neutral foundational knowledge, developed together with experienced knowledge partners<\/li>\n\n<li>Brand-specific modules for manufacturers and their points of sale<\/li>\n\n<li>Every collaboration starts with a personal conversation<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-top:32px;margin-bottom:0px\"><a href=\"https:\/\/luscus.eu\/aanbod.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"121\" src=\"https:\/\/i0.wp.com\/mindthebed.com\/wp-content\/uploads\/2026\/10\/mindthebed-academy-logo.png?resize=1080%2C121&#038;ssl=1\" alt=\"mindthebed.academy\" class=\"wp-image-10328\" style=\"width:360px\" srcset=\"https:\/\/mindthebed.com\/wp-content\/uploads\/2026\/10\/mindthebed-academy-logo.png 1200w, https:\/\/mindthebed.com\/wp-content\/uploads\/2026\/10\/mindthebed-academy-logo-980x109.png 980w, https:\/\/mindthebed.com\/wp-content\/uploads\/2026\/10\/mindthebed-academy-logo-480x54.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/a><\/figure>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:24px;margin-bottom:48px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/luscus.eu\/aanbod.html\" style=\"border-radius:30px;color:#ffffff;background-color:#003f73;padding-top:10px;padding-right:26px;padding-bottom:10px;padding-left:26px;font-weight:600\" target=\"_blank\" rel=\"noreferrer noopener\">View the offerings on luscus.eu<\/a><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">SleepGrip: the next step for your customer<\/h2>\n\n<p class=\"wp-block-paragraph\">Not every sleep problem is solved with a new bed. If someone lies awake due to worrying, a shifted sleep rhythm, or bad habits built up over years, a better mattress will only help so much. SleepGrip guides people step by step toward healthier sleep habits, using the principles of cognitive behavioral therapy for insomnia (CBT-I).<\/p>\n\n<p class=\"wp-block-paragraph\">For you as a retailer or advisor, it&#8217;s a handy tool. You can help your customer further, even if the solution doesn&#8217;t lie (solely) in the bedroom, and you can point them in the right direction for proper sleep support. SleepGrip is not a medical treatment: for serious or persistent complaints, the GP remains the first point of contact.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:24px;margin-bottom:48px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/sleepgrip.eu\/\" style=\"border-radius:30px;color:#ffffff;background-color:#003f73;padding-top:10px;padding-right:26px;padding-bottom:10px;padding-left:26px;font-weight:600\" target=\"_blank\" rel=\"noreferrer noopener\">Visit sleepgrip.eu<\/a><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Collaborating with Luscus<\/h2>\n\n<p class=\"wp-block-paragraph\">J\u00fcrgen Swinnen has been working in the sleep industry since 1994: in retail, with international brand manufacturers, and in R&amp;D and category management. Through Luscus BV, he works for companies in the sector, focusing on product knowledge, training, and how to clearly explain sleep comfort to your customers.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:24px;margin-bottom:48px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"mailto:info@mindthebed.com\" style=\"border-radius:30px;color:#ffffff;background-color:#003f73;padding-top:10px;padding-right:26px;padding-bottom:10px;padding-left:26px;font-weight:600\">Collaborate? Email us<\/a><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Share our articles<\/h2>\n\n<p class=\"wp-block-paragraph\">Feel free to share Mind the Bed articles with your customers, for example by including a link in your advice or newsletter. They are free and independent.<\/p>\n\n<h2 class=\"wp-block-heading\">Independent, here too<\/h2>\n\n<p class=\"wp-block-paragraph\">The paid work of Luscus BV is separate from the articles on Mind the Bed. Companies do not pay for an article, a mention, or a spot in a comparison, and <a href=\"https:\/\/mindthebed.com\/en\/partners\/\">our partners<\/a> collaborate without any quid pro quo. If we earn something via an affiliate link, we state that clearly. Read how we handle this in <a href=\"https:\/\/mindthebed.com\/en\/how-we-work\/\">How we work<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Questions? Email <a href=\"mailto:info@mindthebed.com\">info@mindthebed.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you work in the bedding or sleep industry as a manufacturer, retailer, or salesperson? Here you can find out what we do for you. Looking for advice for your own sleep or your own bed? You&#8217;ll find that in our articles \u2192 Training? Discover mindthebed.academy If you help customers choose a bed, mattress, duvet,&#8230;<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10337","page","type-page","status-publish","hentry"],"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/pages\/10337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/comments?post=10337"}],"version-history":[{"count":2,"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/pages\/10337\/revisions"}],"predecessor-version":[{"id":10343,"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/pages\/10337\/revisions\/10343"}],"wp:attachment":[{"href":"https:\/\/mindthebed.com\/en\/wp-json\/wp\/v2\/media?parent=10337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}